Rite Foods' head of marketing, Olumide Aruleba, reiterated the company's dedication to fostering Nigerian talents in entertainment, unique abilities, intrapreneurship, and cultural values for the advancement of the country.


Aruleba claims that Fearless Energy Drink funded a "Brotherhood Blockbuster Movie" to support the expansion of the Nigerian entertainment sector. Fearless energy drink, a market leader in the energy drink category, has previously linked with its users in a variety of fields, particularly in the entertainment industry, having led the road with its innovation.

Movie producer and Greoh Studios founder Jade Osiberu, who is in charge of the film's development, claimed that the high-end brand has contributed to bringing real-life events to the stage by warning the public about the negative effects of illegal activity and how it affects society.

She also praised Fearless Energy drink brand for its efforts in advancing the film business and elevating it to a commendable level. She claims that the company has been leading admirable efforts that have fueled growth in the entertainment industry and turned promising new musicians into megastars, which is what led to the sponsorship of the Max Live show for aspiring artists, which was hosted in May 2021.


The brand then sponsored the first posthumous award given by Fearless to the music legend as part of Felabration 2021, a weeklong celebration organized in remembrance of the late Afrobeat King, Fela Anikulapo-Kuti, with the giving of the music legend the first posthumous award by Fearless.


The Brotherhood blockbuster, which stars BBNaija stars Boma Akpore, Diane Russet, Dorathy Bachor, and Seyi A, is based on twin brothers who are on opposing sides of the law: the police force and a notorious gang of robbers. The cast also includes Folarin Falana, better known by his stage name Falz, Tobi Bakre, Zubby Michael, Bright "Basketmouth"  Okpocha, Toni Tones, OC Ukeje, Sam Dede, Ronke Oshodi, Omawunmi Jidekene Achufusi, Debo Adedayo popularly known as Mr. Macaroni with BBNaija stars Boma Akpore, Diane Russet, Dorathy Bachor and Seyi Awolowo.